It is called "Ambient Media" and uses the space semi-public toilets for promotional purposes. The initial benefits of the toilet is borrowed by the praise of a product, the marketing of an event or to generate attention for a new movie. The advertising is adapted to the existing concept of space and positioned so that all the attention on the Klogang pulls to win as many new potential customers. 
The toilet is the borrowing by these Ausstellunsgraum for something other than itself and thus establishes a connection from different locations, which lie outside its territorial limits. By the cultural conventions of the toilet user is no alternative but to build a cognitive gap between his common knowledge and advertising. The effect of such media illustrations can also for awareness generation outside of consumer goods to take place and draw attention to social or environmental issues:
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